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Privacy Policy
Effective date: October 24, 2026

Reflection can be personal. This policy explains the information CTRL collects or plans to collect, how it supports the experience, when service providers process it, and the choices you can request.

1. Who we are

CTRL Inc. is responsible for CTRL’s website and the planned app. Our business mailing address is 625 Kenmoor Ave SE Ste 350 #614774, Grand Rapids, MI 49546, United States. You can reach us at info@ctrlinc.net.

2. Information we collect or plan to collect

Website inquiries and updates. When you contact us, submit a form, or request launch news or a newsletter, we receive information you provide, such as your name, email address, message, and preferences. An email link opens your email application; information is sent only when you send the message.

App account and profile information. When available, the app is expected to collect account identifiers, contact details, authentication-related information, and profile or preference information you provide to set up and personalize your experience.

Reflections and related content. The planned app will store guided-prompt responses, journal or reflection entries, feedback, and AI-generated insights. Reflections may reveal thoughts, emotions, relationships, decisions, and other personal details you choose to include. That content can be sensitive. You do not need to include names of other people, medical records, financial account information, or other details unnecessary to your reflection.

Device and usage information. Our website, app, hosting services, and analytics tools may collect IP address, browser or device information, operating system, app version, pages or features used, timestamps, referring sources, interactions, and diagnostic or crash information.

Payments and subscriptions. If paid features become available, payment or app-store providers may collect payment and billing details and send us purchase, subscription, receipt, and transaction-status information. The relevant checkout and provider privacy notices will explain their processing.

3. Why we use information

• Provide account access, save reflections, and deliver requested features when the app launches.
• Generate personalized reflections and insights, and identify possible recurring themes across entries over time.
• Respond to inquiries, provide support, and send service communications.
• Send launch news or marketing updates you request, and manage your preferences.
• Understand usage, evaluate quality, troubleshoot problems, and improve CTRL’s features and AI systems, including the planned training uses described below.
• Process purchases, manage subscriptions, protect the service from misuse, maintain necessary records, and meet applicable legal obligations.

4. AI processing, personalization, and training

How AI supports reflection. CTRL plans to use Claude, provided by Anthropic, to process reflection content and relevant context to generate responses, questions, and insights. This means information used for an AI feature is disclosed to the AI service provider for processing. Stored entries and prior insights may be used to personalize future responses and identify patterns.

Improving and training AI features. CTRL’s plans include using reflection content and feedback to evaluate, develop, improve, and train AI features. Generating a personalized response is different from training a model. The training process, information involved, applicable providers, and available choices will be described in the relevant launch or in-app notices before that processing begins. We will provide separate notices and obtain consent before the use where required.

Provider practices. Anthropic’s use and retention of information depend on the service, agreement, settings, and features CTRL uses. Sending information to Claude does not, by itself, mean Anthropic uses that information to train its general models. See Anthropic’s Privacy Center. We will identify material changes to the AI processing described here as CTRL’s implementation is finalized.

Your judgment matters. AI output may be incomplete or incorrect. CTRL is designed for reflection and self-awareness; it is not therapy, diagnosis, medical advice, or crisis support.

5. When providers or others receive information

Information may be processed by providers that help operate CTRL, including website hosting, cloud storage, authentication, AI processing, email, customer support, analytics, advertising measurement, and payment services, to the extent those functions are enabled. Squarespace hosts this website; Anthropic is the planned AI provider for the app.

Processing by these providers supports the functions described in this policy. It is different from publishing your reflections. Reflection entries are intended for your personal experience, not a public feed.

We may also disclose information when you direct us to do so, where required by law, to investigate fraud or security incidents, to protect rights and safety, or in connection with a merger, acquisition, financing, or transfer of business assets, subject to applicable obligations.

6. Cookies, analytics, and advertising

Squarespace and other enabled tools may use cookies, pixels, local storage, logs, and similar technologies to operate the site, remember preferences, measure traffic, understand usage, attribute campaigns, and support advertising. Analytics and advertising tools can disclose identifiers and activity to their providers. Those disclosures may be treated as a sale, sharing, or targeted advertising under some privacy laws, depending on the tool and its use.

See Squarespace’s Privacy Policy and its website cookie information. You can use your browser settings, available site cookie controls, and applicable privacy-request options. Blocking cookies can affect some functionality. Browser “Do Not Track” signals are not implemented uniformly; we do not promise that every connected tool responds to them.

The tools in use determine which of these activities occur. We will provide the notices, consent choices, and opt-out options required for those activities.

7. Retention and security

We retain information for the purposes described here, taking into account the type of information, whether it is needed to provide requested features, account activity, legal and accounting requirements, security needs, and privacy requests. The planned app’s stored reflections are intended to support reflection history and personalized insights. We have not announced a fixed retention period for app entries; launch notices will explain the applicable retention and deletion arrangements.

Deletion requests may be subject to lawful exceptions and reasonable backup or technical retention. Provider retention can also depend on their agreements and service settings. No storage or transmission method is completely secure. Please keep sensitive reflection content out of ordinary contact forms and email inquiries.

8. Your choices and privacy requests

You choose what to include in a reflection and whether to request marketing updates. You can unsubscribe using a link where provided or email us to stop launch or marketing messages.

Depending on your location and applicable law, you may be entitled to request access, correction, deletion, a copy of your information, withdrawal of consent, restriction of processing, or an opt-out of certain advertising, sale, sharing, or profiling uses. You may also have a right to appeal a response, use an authorized agent, or complain to a relevant authority. These rights have conditions and exceptions.

Send requests and appeals to info@ctrlinc.net. Tell us which service and request your message concerns; please do not include passwords or full reflection histories. We may need to verify your identity or authority before acting. We will handle requests under the law that applies. App-specific privacy and training choices will be explained before launch.

9. Children and sensitive information

This prelaunch website is intended for adults and does not solicit information from children under 13. The app’s age eligibility will be stated before launch. If you believe a child has provided information, contact us so we can investigate and address it.

Reflections can reveal sensitive personal information even when CTRL does not explicitly ask for it. Additional notices or consent may be required for certain sensitive-data uses. We will provide those additional notices and choices where required.

10. International processing and third-party services

CTRL Inc. is based in the United States. Information may be processed in the United States and in other countries where our providers operate. Privacy laws may differ from those where you live. Where applicable law requires transfer safeguards, we will use appropriate safeguards for the relevant processing.

External websites, social networks, app stores, and payment providers have their own privacy practices. Review their notices when you use those services.

11. Changes and contact

We will update this policy as CTRL’s features and practices develop. The effective date above identifies the current version. Material changes and any new uses that require additional notice or consent will be addressed before those changes apply, as required by law.

CTRL Inc.
625 Kenmoor Ave SE Ste 350 #614774
Grand Rapids, MI 49546, United States
info@ctrlinc.net